READABILITY | COMMUNICATION | IMPACT

I believe in Design as a tactical driver of change, strategic advantage, and vital cultural force.

 

Coffee Table Book. Fabelo's Anatomy Museum of Latin American Art MOLAA

As a designer I intend to make my environment clearer. I want to provoke with my work that the client or the reader has a comfortable relationship with the product. My style is simple or minimalist, focused on essences and has been inspired by the great icons of American design such as the general system of the New York Times, the design of Pentagram, in general the design that is usually produced in New York. I also study German, Scandinavian and Japanese aesthetics and design.

Contemporary German Film Week. Goethe Institut. Berlin / Havana

I'm interested in editorial design fundamentally, branding, logos, complete identity systems of high complexity. I've been designing for many years and it's all I've done in my life. I feel a personal need to bring order to the universe and to myself.

Do you like red, sweetheart? Illustration / Silkscreen. Art Solo Show. Havana, Barcelona, Bakú

I'm also interested in Art in the same way, based in American Pop... to provoke disorder.

OnCuba Magazine. A Bimonthly Magazine about Cuba. Fuego Enterprises, Inc. (FUGI) Miami, FL